A contemporary take on Easter at Iulius Mall Iași

Iulius Mall Iași sets the tone by capturing Gen Z’s playful spirit in a lighthearted campaign that reimagines old traditions — wooden egg battles, shared cozonac to name a few. Shoppers who spend 300 lei or more in participating stores can enjoy a Buy & Get promotion featuring Romanian delicacies and popular retail vouchers. On April 12, an egg-painting workshop offered a nostalgic nod for parents and a creative adventure for kids. Surrounding these festivities is a swirl of digital content; memes, reels and cameo appearances by local influencers that highlight a new generation’s take on Easter.

Family-centred fun at Iulius Mall Cluj-Napoca

Meanwhile, Iulius Mall Cluj-Napoca leans towards a more traditional, family-oriented approach — perfect for a holiday that many spend close to home. Until 18 April, a dedicated Easter fair in the main Atrium features handmade crafts and thoughtful gifts. A popular Buy & Get campaign rewards shoppers with shopping vouchers and the chance to win special prizes like wine coolers. Egg-painting workshops keep younger visitors entertained, fostering a cozy family environment amid the bustle of holiday shopping.

Springtime adventures at Iulius Town Timișoara

The vibrant Iulius Town Timișoara puts a lively spin on Easter by transforming the mall into a festive playground. Under the theme “Family deserves all the time in the world!”, customers who meet specific spending thresholds can win instant prizes and enter a raffle for major rewards like a Komoder massage chair or a Samsung shopping voucher. Children will love exploring the Bunny’s Maze until 18 April, searching for hidden clues in exchange for sweet surprises and fun diplomas. With extended entertainment options such as live music at restaurants and a puppet show, Iulius Town Timișoara ensures the holiday spirit stays high for visitors of all ages.

Creative workshops at Iulius Mall Suceava

Although Iulius Mall Suceava is undergoing an expansion process (scheduled to finish in mid-May), the mall is still embracing Easter with a series of creative workshops for children and a promotional Buy & Get campaign. Gift ideas and special offerings are shared on social media, reminding visitors that Suceava’s festive enthusiasm remains undiminished, even during renovations.

An engaging shopping experience

Across all locations, ensuring a comfortable environment is paramount. From managing peak-time traffic flows and using clear signage, to providing thoughtful crowd-control measures for special events like egg-painting, our Romanian malls stay true to their commitment to an unforgettable experience.

Marketing, community and looking ahead

Each shopping centre taps into social media, influencer collaborations and creative digital content to connect with their target audiences, whether they’re Gen Z students or multi-generational families. Key success metrics include footfall, campaign redemption rates, social media engagement and overall shopper satisfaction. While Easter might be just one part of the retail calendar, these family-friendly initiatives help position our malls as more than just shopping centres, they become true community spaces that fuse tradition with modern living.

From witty Gen Z campaigns in Iași to heartwarming family moments in Cluj, Timișoara, and Suceava, Iulius Group and Atterbury Europe are ensuring this Easter is both meaningful and memorable. By honouring time-honoured customs and introducing fresh experiences, our Romanian malls invite everyone to celebrate the season in their own way — proof that old and new can thrive together under one festive roof.