How evolving consumer trends have inspired a strategic renewal
Change is part of progress, particularly in retail, where consumer preferences shift rapidly. At Atterbury Europe, we continually look for ways to elevate the retail destinations in our portfolio. While the departure of Mall of Cyprus’ cinema partner in 2024 marked the end of an era, it also paves the way for a bold new chapter, complete with an enhanced entertainment offering and family fashion.
A thoughtful response to changing times
Across the globe, the cinema industry has faced challenges posed by streaming platforms, changing viewer habits and, more recently, strikes in Hollywood. Rather than viewing the cinema’s closure at the Mall of Cyprus as a loss, we see this as an opportunity to reimagine our entertainment and retail mix. After in-depth research and conversations with local stakeholders, we’ve charted a forward-thinking course that aligns with the social, cultural and shopping habits of today’s customers.
Elevating the mall experience
With the cinema space now vacant, we’re using this chance to introduce innovative tenant concepts that will add new vitality to the mall. We’ve heard from our shoppers that they want immersive entertainment and retail that caters to a wide range of styles and budgets. In response, our upcoming changes include:
Expanded entertainment: A larger, more diverse family-oriented offering that ensures there’s something fun for visitors of all ages.
We’re bringing MORE : MORE fashion and definitely MORE for families!
Market-leading strategic thinking: The evolution of Mall of Cyprus’ offering is not simply about filling an empty space — it’s about anticipating future needs. Malls worldwide are exploring how to increase shoppers’ dwell time and stay relevant by focusing on unique, community-driven experiences that can’t be replicated online. Mall of Cyprus is proud to be a local leader in this global retail shift. From reimagining how families spend weekends together to creating comfortable gathering spots, our new concepts underscore our commitment to being the destination for leisure, shopping, and fun in Nicosia.
An exciting journey ahead: Although we can’t unveil all the details just yet, we’re confident our forthcoming changes will bring fresh energy to the mall, offering greater variety, more reasons to visit and a glimpse of what the future of Cypriot retail could look like. Stay tuned for more updates on the new fashion and innovative entertainment concepts that will soon be part of the Mall of Cyprus family.
Watch this space…
We look forward to sharing more about these changes in the coming weeks. In the meantime, we remain committed to providing a welcoming environment for families, friends, and visitors from every walk of life, proving once again that at the Mall of Cyprus, the best is yet to come.