We are delighted with the latest addition to the Mall of Engomi family: Kiabi, the renowned French affordable clothing chain, has opened its doors in Mall of Engomi in Nicosia, Cyprus. This exciting launch marks a significant milestone in the malls ongoing efforts to diversify and enhance the shopping experience for its community. We spoke to Kypros Hadjistyllis, General Manager of Mall of Engomi to discuss the launch and implications for shoppers and the mall alike.
1. Can you tell us about the recent opening of Kiabi at Mall of Engomi?
The Kiabi store is a new addition to our retail shops, offering affordable and fashionable clothes for all buyers. This reaffirms our commitment to enhancing the overall shopping experience by providing more variety and favourite brands. Kiabi extends the market for budget-friendly fashion, aligning with Mall of Engomi’s mission to meet diverse customer needs and boost customer satisfaction regardless of age, gender or spending power.
2. What has been the response from the community and shoppers?
The launch has been well received by shoppers who are looking forward to a more diverse and budget-friendly fashion from Kiabi. The store has continued to bring a lot of traffic, meaning that the community is interested in this store.
3. Were there any unique challenges faced during the opening of Kiabi at Mall of Engomi?
While the opening went smoothly overall, a significant challenge was completing the construction and setup while the mall remained operational. Ensuring that existing tenants and shoppers were not affected by the construction works required careful planning and coordination. This was achieved through close collaboration between Kiabi and our development and operations teams, whose diligent efforts ensured a seamless launch and minimal disruption to mall activities.
4. Were there any special promotions to celebrate Kiabi’s opening?
Yes, we used our social media platforms together with Kiabi for engagement purposes. Moreover, we also encouraged influencers such as the brand ambassador for Kiabi in Cyprus to be present on the first day of the event, hosting a live link with a popular radio station. This interactivity enabled customers to engage and promoted the event efficiently as there was good coordination with the influencer partners to ensure a well-executed opening event.
The arrival of Kiabi at Mall of Engomi is testament to our commitment to offering a diverse and fulfilling shopping experience for its patrons. As we continue to grow and bring in more exciting brands, we remain dedicated to meeting the needs of our community with a wider range of quality and affordable brands.