The festive season is here, and our malls across Romania are lighting up with unique Christmas themes, exciting promotions and community-driven initiatives. Discover how Iulius Mall Suceava, Iulius Town Timișoara, Iulius Mall Iași, and Iulius Mall Cluj are turning this holiday season into an unforgettable experience.

Iulius Mall Suceava: A circus Christmas extravaganza

Step into a world of wonder at Iulius Mall Suceava, where the theme of the season is the magical circus. Children and families are drawn to the enchanting lights and whimsical characters surrounding the dazzling Christmas tree.

Events and promotions:

  • Flashmob performances, children’s creative workshops and festive carol concerts set the stage for family fun.
  • A buy-and-get campaign offers shoppers instant prizes and a chance to win grand prizes, including Samsung TVs.

Community spirit:

Charity drives such as gift-wrapping workshops and fairs supporting children with Down Syndrome and people with disabilities reflect the true meaning of Christmas.

Digital sparkle:

Social media videos and campaigns amplify the holiday magic, supported by digital billboards, OOHs and radio spots.

Iulius Town Timișoara: A gift-giving wonderland

At Iulius Town Timișoara, the theme “No More Bad Gifts” ensures you’ll find the perfect presents for everyone. Three spectacular Christmas trees – each with its own theme – are at the heart of the celebrations.

Highlights:

  • Instagrammable rooms within a 15-metre tree create the illusion of snowfall, delighting visitors.
  • The lighting ceremony on November 30th kicked off with a Santa Claus parade featuring a brass band, elves and holiday characters.

Festive fun:

From school recitals to ice skating and themed concerts, over 1,500 children will grace the stage throughout December. Shoppers can also enjoy creative workshops, carol performances and exclusive offers.

Giving back:

Initiatives such as “The Tree of Wishes” and charity fairs bring hope and joy to underprivileged children and families.

Iulius Mall Iași: Disco Christmas delight

“Have Yourself a Merry Little Party” sets the tone at Iulius Mall Iași. A retro-futuristic tree adorned with shimmering mirror balls and bold colours transforms the mall into a vibrant holiday disco.

Unique activations:

  • A secret party in the food court restrooms surprises visitors with a mini rave of lights and music.
  • DJ stations at the tree every weekend energise shoppers with festive beats.

Promotions:

Shoppers can win exciting prizes through the buy-and-get campaign, including store vouchers and festive treats.

Charity initiatives:

Collaborations with student leagues and NGOs support families in need through events like “Be Santa Too” and gift-wrapping campaigns by Romanian Scouts.

Iulius Mall Cluj: A gift-centric celebration

At Iulius Mall Cluj, the theme “Gifts” is brought to life with a giant illuminated gift box centerpiece and sparkling decorations.

Seasonal highlights:

Santa’s parade every weekend delights visitors with music and candy giveaways.

The lighting ceremony on December 6th included carol singing and festive confetti.

Shopping rewards:

The buy-and-get campaign offers over €30,000 in prizes, with instant rewards for purchases exceeding 600 RON.

Community engagement:

“The Christmas Tree of Wishes” campaign mobilises employees and shoppers to fulfil the wishes of children from disadvantaged backgrounds.

A shared vision of joy

Across our Romanian malls, the focus remains on creating Instagram-worthy decorations, unique experiences and heartwarming moments. Whether it’s a circus-inspired wonderland, a nostalgic retro theme, or a vibrant disco party, our shopping centres invite you to celebrate the magic of Christmas with family, friends and community – delivering the best Christmas ever!