At Ušće Shopping Center, the excitement kicked off with the EURO 24 match broadcasts, creating the ultimate fan atmosphere on the plateau. In collaboration with the French Institute in Serbia, Ušće hosted the French Film Festival, offering screenings under the stars between the Ušće Towers and the shopping centre, complete with popcorn and Starbucks treats. Additionally, Ušće organised a summer giveaway on its digital channels, aiming to gift the most creative visitor with a voucher for a shopping spree at the mall.

BEO Shopping Center’s summer programme started with the BEO Magical Weekend Excitement featuring magical performances and activities for all ages. Football enthusiasts also tested their skills at the Kick Pass Challenge with fantastic prizes for the top performers.

Mercator Center embraces the Olympic spirit with its Olympic Summer Extravaganza. The centre transformed into an Olympic playground, featuring obstacle courses, Sony PlayStation and Xbox sports games, mini basketball, and table football. The Kid Olympic Games offered children a chance to learn about teamwork, perseverance and fair play through various activities. A special Intersport corner featured table football and balance maintenance courses.

Immo Shopping Centar invited families to enjoy enchanting summer evenings with open-air screenings of beloved animated movies. The experience was pure delight, filled with laughter and joy.

Atterbury Europe’s shopping centres have been Belgrade shoppers’ go-to destinations this summer. Whether they are sports enthusiasts, film buffs, avid shoppers, or simply looking for family fun, there’s something for everyone. The incredible line-up of activities designed to bring excitement and memorable moments to every visitor’s day will continue in the months to come. Visiting Ušće, BEO, Mercator, and Immo means being part of the magic of summer!