Family-friendly Easter activations and décor:
BEO Shopping Center, Mercator Centar, and IMMO Outlet are embracing the Easter spirit with festive décor and family-oriented events. Visitors can look forward to:

Creative arts & crafts: Egg-colouring workshops, foam-egg painting and themed activities to delight children of all ages.

Kids’ theatre plays: Interactive performances that bring Easter tales to life, adding an element of fun for the entire family.

Immersive photo moments: Vibrant Easter installations in the malls’ central squares, giving families memorable photo opportunities to capture and share their holiday memories on social media.

At BEO Shopping Center, from 12–19 April, the “Eggsplosion of Prizes – Catch the Easter Joy” features an Easter Cabin where paper eggs swirl in an air-current chamber. Each egg contains a reward — vouchers, discounts, or small gifts — ensuring every participant comes away with a surprise. On 19 April, a friendly Easter Bunny will roam the centre, handing out symbolic treats.

Over at IMMO Outlet, the Easter celebrations on 18 – 19 April include children’s workshops, Easter motif painting, and theatrical plays — creating a cheerful, interactive atmosphere for families to enjoy.

Retailer specials and a festive focus:
While many mall tenants are offering Easter-themed promotions, there are no major single-retailer campaigns this year. Instead, the emphasis remains on festive décor, community-building activities and creating a warm, welcoming environment for everyone. Shoppers can still expect mall-wide announcements on deals, product highlights and dining offers through social media and in-mall displays.

Celebrating Orthodox and Western Easter together:
With Easter weekend uniting both Orthodox and Western traditions this year, Serbian shoppers can look forward to a heartwarming blend of shared customs. In addition to the popular practice of egg-decorating — a significant part of Serbian Orthodox celebrations — the malls will provide plenty of opportunities for families to gather and observe the holiday in their own special ways.

Creating a comfortable experience:
Anticipating higher footfall over the holiday, MPC Properties and its mall teams have implemented thorough safety protocols. These include real-time monitoring, advanced surveillance systems and trained staff ready to manage crowd flow — ensuring everyone can celebrate in a relaxed environment.

Marketing  and communication:
Throughout the holiday, digital channels will feature short but engaging campaigns to showcase upcoming activities and any special promotions. Emotional greeting cards, holiday discount spotlights, and announcements of adjusted operating hours — particularly closures on Easter Sunday — will help visitors plan their trips for maximum enjoyment.

Measuring success and looking ahead:
Ultimately, these family-friendly Easter events support the broader vision of positioning each mall not just as a retail destination, but as a vibrant cultural hub where life happens all year round. Easter holds an important place for community engagement in Serbia. To measure success, the malls will monitor foot traffic, visitor spending patterns and social media engagement, using these insights to refine future campaigns.

Whether you’re hunting for hidden Easter surprises, decorating eggs with loved ones, or simply soaking up the festive atmosphere, Serbia’s malls have something for everyone this holiday weekend.

Hop on over to join in the celebration!