With the festive season in full swing, our Serbian retail destinations are transforming into magical wonderlands, each offering unique Christmas experiences for families, shoppers, and visitors. From dazzling decorations to creative workshops and heartwarming performances, here’s a look at how UŠĆE, BEO, Mercator and Immo Outlet Center are spreading holiday cheer across Serbia this Christmas.
“UŠĆE Shopping Centre is the heart of Christmas magic in Belgrade, creating moments of joy and togetherness for everyone.”
Winter wonderland for kids
At BEO Shopping Center, Christmas comes alive with the grand opening of Frozen Town Kids on 15 December. This Arctic-themed adventure invites children to explore the North Pole through engaging games and activities. From learning how a compass works to building igloos and taking playful photos with a polar bear, the experience combines education and festive fun.
The celebrations kick off with a DJ and an Ice Parade, followed by workshops, plays and photo sessions with Santa Claus. With tasty cotton candy treats and a special photo corner, Frozen Town Kids ensures an unforgettable holiday for little ones and their families.
A taste of nostalgia
Mercator Center captures the essence of holiday warmth with its Gingerbread Honey City. The aroma of gingerbread cookies fills the air, evoking childhood memories and the joy of togetherness. Highlights include performances by the children’s choir “Čarolija” and creative workshops where kids can craft New Year’s trees, snowflake accessories and personalised letters to Santa.
Adding to the festivities, Mrs. Claus and her cheerful elf helpers host musical competitions, while Painting with Santa provides a magical opportunity for kids to meet the man in red and capture the moment with a photo. Visitors can also enjoy a free gift-wrapping service, making last-minute shopping stress-free.
A Christmas wonderland
At Immo Outlet Center, the Central Square is transformed into a picturesque holiday scene, complete with a grand Christmas tree, a majestic deer, and a beautifully crafted sleigh carrying an adorable bear. This setup captures the heart of the season and invites visitors to immerse themselves in its magic.
Families can participate in festive workshops, creating cherished memories together. Whether marvelling at the decorations or joining in the activities, visitors are sure to leave with smiles and a touch of Christmas wonder.
Celebrate the best season of the year in Serbia
From the enchanting Christmas market at UŠĆE to the playful Frozen Town Kids at BEO, each shopping centre offers a unique way to celebrate the season. With sparkling decorations, heartwarming events and festive surprises, these shopping destinations are the perfect places to create holiday memories with loved ones