In response to these changing needs, we are preparing to launch IULIUS Workhub, a new flexible workspace concept at Iulius Town Timișoara, with the launch planned for January 2027.

Designed for small teams, entrepreneurs, independent professionals and remote workers, IULIUS Workhub will offer fully equipped private offices and individual workstations, available for rental periods of one month or more.

More than an alternative to conventional office leasing, the concept adds another dimension to the United Business Center office community and strengthens the wider mixed-use ecosystem at Iulius Town.

We spoke to Silviu Babtan, Office Asset Manager, about the thinking behind IULIUS Workhub and the changing needs shaping the workplace market.

Why is IULIUS Workhub a relevant addition to the Iulius Town Timișoara mixed-use environment?

IULIUS Workhub expands the range of workspace solutions available within Iulius Town Timișoara, addressing the needs of small and very small teams, typically comprising between two and 20 employees. At the same time, the concept is designed for independent professionals, entrepreneurs and remote workers, offering the option of renting a single workstation within a coworking space.

By adding this extra layer of flexibility, we can accommodate companies and professionals whose requirements do not always fit the conventional office leasing model. This makes the Iulius Town business ecosystem more accessible and adaptable to a wider range of needs.

What does the launch tell us about how workplace needs are changing in Romania and across Europe?

The launch reflects the growing demand for flexibility in how companies and employees use office space, both in Romania and across Europe. Companies increasingly value the ability to quickly adjust their workspace according to team size, project duration and evolving operational requirements.

IULIUS Workhub responds to this trend by providing fully equipped private offices and individual workstations that can be rented for shorter periods, starting from one month. The concept offers companies greater flexibility, while providing employees with a professional, comfortable and well-connected working environment.

“By adding this extra layer of flexibility, we can accommodate companies and professionals whose requirements do not always fit the conventional office leasing model.”

How does flexible workspace complement the existing United Business Center office community?

Flexible workspace complements the United Business Center community by enabling us to meet the requirements of companies at different stages of development and with varying space needs.

While the United Business Center buildings provide conventional office solutions for established companies and larger teams, IULIUS Workhub caters to start-ups, small businesses, project-based teams, satellite offices and independent professionals.

The concept can also serve as an entry point into the Iulius Town business community, allowing companies to transition to larger office spaces as their operations grow.

From an asset management perspective, what value does a concept like this add to a mixed-use destination?

From an asset management perspective, IULIUS Workhub contributes to the diversification and adaptability of our office portfolio. The concept demonstrates our ability to understand market trends and translate them into practical solutions tailored to the current requirements of companies and professionals.

At the same time, it enables us to address a broader range of potential business partners, use available spaces more flexibly and build long-term relationships with growing businesses.

More broadly, it supports Iulius Town’s continued relevance and competitiveness as a modern mixed-use destination.

“The concept can serve as an entry point into the Iulius Town business community, allowing companies to transition to larger office spaces as their operations grow.”

What makes Iulius Town Timișoara well suited to a coworking concept like IULIUS Workhub?

A coworking concept such as IULIUS Workhub integrates naturally into a mixed-use development, benefiting from the synergy between offices, retail, services, leisure facilities and green spaces.

Professionals and companies choosing IULIUS Workhub will have immediate access to the full range of amenities available within Iulius Town, including shops, restaurants, cafés, a food court, medical and fitness services, public services, a cinema and the park located at the heart of the development.

This combination allows them to bring together work, business meetings, everyday services and relaxation within the same destination. The result is an experience that goes beyond the traditional office model and supports a modern and flexible way of working.

Are there plans to roll the concept out to other cities?

Yes, we are considering the gradual expansion of the IULIUS Workhub concept to the other cities where the IULIUS Group is present.

Any future implementation will be assessed according to local market demand, the specific characteristics of each development and the evolving needs of the respective business communities.

Our objective is to develop flexible workspace solutions that are relevant to each local market, while maintaining the quality standards, accessibility and integrated experience associated with the IULIUS portfolio.

A workplace model designed to evolve

IULIUS Workhub reflects a broader shift in the office market: companies increasingly need workspace that can evolve with them.

By combining flexible leasing with the established United Business Center community and the amenities of Iulius Town Timișoara, the concept creates an accessible entry point for smaller businesses and independent professionals while offering room for future growth.

With its opening planned for January 2027, IULIUS Workhub will add another layer of flexibility to one of Romania’s leading mixed-use business destinations.

“The result is an experience that goes beyond the traditional office model and supports a modern and flexible way of working.”